The world of Digital Marketing and the Internet depends on these three words. Which we know as SEO. Very large companies that sell their product and services online. She spends millions of rupees only on SEO. What is SEO, which gives them so much money?
Have you ever heard the name SEO or you have seen it written or you are new in the world of Internet and Digital Marketing, then you get to hear SEO word very often?
Today we are going to tell you in very simple words What is SEO. If you read this post carefully and patiently, then you will quickly understand about SEO.
The full name of SEO word is Search Engine Optimization, which is related to the Search Engine.
SEO is a type of Search Engine that works to bring your website to the top so that traffic can increase on our website.
If you follow the rules given by us, then you can have your website show on the First Page in the Search Engine.
It is important to bring the website to the first page because most of the users when searching on Google, would prefer to visit the website appearing on the first page. And we have to do SEO for all this. Then our website appears on the first page of Google.
If any company or person makes their website, then it is apparent that they can sell their service and products or some information, which is important for the user can reach the user.
But when there is no SEO on our website, then users will not be able to access our website.
Therefore, it is very important to do SEO Search engine optimization to bring your website to the first page, because when SEO is well done on your website, the user will come to our website and thereby increase the traffic on our website.
Our online earning increases are due to the rise in traffic on websites. At the same time, the value of the website increases in the Search Engine and the eyes of Google, due to which the ranking of the site improves.
For Example, – Search Engine Optimization is precisely like traffic rules. For example, to run the traffic smoothly, we need a roadmap so that people do not face any problem and can quickly reach their target by choosing their right path.
Similarly, SEO is also a Search Engine Traffic Rules. So that when searching anything, it gets the right information quickly. For this, there is a roadmap of a Search Engine called SEO (Search engine optimization).
Both Seo and traffic rules work for people. So that our journey is enjoyable. Like if you search for “What is SEO” but the result that comes is about something else, then you have to search again and again, which means that your journey and user experience is poor.
Therefore, the Google Search Engine uses the SEO factor to increase its user experience so that it can give information fastly and correctly to its user.
Every Search Engine has an SEO factor. In today’s time, Google is the largest search engine, which is the most used in the whole world. Google works on about 200 Seo factors.
If you want to understand Seo in one line, then you should know that Google likes the content that the user wishes to read. Whose content automatically goes to the first page. And if you do not like it, then it slowly goes down. This is the most crucial factor in Google SEO.
What is Search Engine
You need to know what a Search Engine is. The Search Engine is an algorithm that works to give accurate information of the information we have discovered on the Internet; for this, it rapidly crawls, indexes, and ranks the information in its database called SNRP (search engine result page) is. Is. Seo has a significant role in leading any page in the search results. Google, yahoo, bing are all search engines.
SERP – When you search in any Search Engine like what is Seo, the list that comes after it is called Search Engine Result page i.e., SERP.
In today’s time, the Google Search Engine is the most popular because if we have to search for anything, then we use the Google Search Engine. 70 Percent of people in the world use google.
Do you know when you search for anything on google, then google uses 200 factors to give you the best result, which is according to these criteria of article google, same show you on the first page of Google, which you can get the right information?
How Search Engine Works
Just like if you search for “What is SEO” then the Search Engine brings you the crawling and indexed ranking list in front of you. The bots and spiders of the Search Engine crawl and index for 24 hours continuously and make their ranking list. And as soon as you do some search, then you see it on the (SERP) search engine result page.
By the way, all Search Engines have different technic to work. But every Search Engine works in three steps.
When Search Engine bots and spiders scan your page after searching it, it is called Crawling.
Your Website is indexed in Google Search Engine based on your page and content quality
According to the Search Engine criteria of a page, its position in the search result is called ranking.
Now you must have understood what the Search Engine is and how it works. Therefore, now you will be able to understand Search Engine optimization because SEO is directly related to the Search Engine.
Type of Search Engine Optimization
- On Page SEO
- Off Page SEO
1. On Page SEO
Search engine optimization has two important factors. First of all, we talk about on page Seo because it is the most important factor in increasing organic traffic on the website.
To setup your website according to search engine optimize, the work that is done on it is called On Page SEO.
By doing this, your organic traffic increases. Directing your website by searching keywords on google is called organic traffic.
On page SEO has many factors, with the help of which you can optimize your website for on the page, we are going to tell you some common factors.
- Website design
- Website speed
- Website structure
- Website favicon
- Mobile-friendly Website
- Title tag
- Meta description
- Keyword Density
- Image Alt Tag
- URL Structure
- Internal Links
- Highlight Important Keyword
- Use Heading Tag
- Post-Good Length
- Google Sitemap
- Check Broken Links
- SEO Friendly URL
- Google Analytics
- Social media button
- HTML Page Size
- Clear Page Cache
- Website security HTTPS etc.
2. Off Page SEO
To rank your website and post in the search engine, promoting the link of the post on the internet is called Off Page SEO.
When your post is promoted and shared on the internet, it gives some signal to the Search Engine. Due to which the Search Engine increases the ranking of that post.
There are many ways to do Off Page SEO. With the help of which you can increase the traffic of your website by increasing the ranking of your post. We are telling you how to do something Off Page.
1. Social Networking Site
- Facebook page
- Facebook group
- Google plus etc
2. Social Bookmarking Site
- Delicious etc
3. Guest Posting
4. Forum Posting
5. Blog Commenting
6. Blog Directory Submission
7. Search Engine Submission
8. Classifieds Submission Site
9. Video Sharing site
10. Photo Sharing site
11. Question and Answering Site
Type of SEO Techniques
- White hat SEO
- Black hat SEO
There are also two types of SEO Techniques. Which you need to understand. If you do not understand them, then instead of increasing traffic, you can damage your website.
1. White Hat SEO
When you do search engine optimization and link building for your website in a natural way, it is called White Hat SEO. Best Blog and Blogger use this Technique, they are very good for your website. With the increase in the value of the website, traffic also increases.
2. Black Hat SEO
When the search engine’s guidelines are not followed to rank a website in google it is called Black hat SEO. The use of this has a bad effect on the website.
So friends, in this post, we have told you about Seo and how important it is for any website is very easy words. If you have got to learn or learn something from this post, then do not call to share it. And write your questions in the comment box.